A SoBe Life Water Ad Features a Model and Hundreds

question 58

Multiple Choice

A SoBe Life Water ad features a model and hundreds of geckos.Since Geico,an insurance company,has made such good use of the gecko in its advertising,many viewers actually think the ad is for insurance instead of bottled water.In this case,the SoBe commercial acts as a _____ for Geico.

• A) hidden perceptual benefit
• B) problem/solution feature
• C) stimulus-response component
• D) subliminal perception
• E) mnemonic device

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Definitions:

Status Quo

The existing state of affairs or conditions, typically referring to a situation that remains unchanged or stable.

Role Negotiation

The process of discussing and agreeing on the expectations, responsibilities, and resources for a specific job or role between individuals or groups.

Survey Feedback

A method for collecting information from respondents about their perceptions, attitudes, and feelings, often used in organizational settings for improvement.

Process Consultation

An approach to organizational development focusing on the underlying processes and dynamics within a group, aiming to improve group effectiveness through facilitated interventions.