When Southwest Airlines Runs an Ad Stating,"Some Airlines Run Ads

question 54

Multiple Choice

When Southwest Airlines runs an ad stating,"Some airlines run ads that talk to business travelers.We running an ad that says WE LISTEN to them," it shows the company views its passengers as

• A) reference groups.
• B) target audiences.
• C) target markets.
• D) stakeholders.
• E) environmental curators.

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Definitions:

Variable Expenses

Expenses that directly correlate and adjust with the alterations in the amount of activity or the quantity of production.

Fixed Expenses

These are costs that do not fluctuate with the level of production or sales, such as rent, salaries, and insurance.

Margin of Safety

The difference between actual sales and sales at the breakeven point, indicating how much sales can decline before a loss occurs.

Variable Expenses

Costs that change in proportion to the activity or volume of a business operation.