The Headline for Pimsleur's Language Program Reads,"Speak a Foreign Language

question 5

Multiple Choice

The headline for Pimsleur's language program reads,"Speak a foreign language in 30 days or your money back." This headline is not only a command headline,but it is also designed to be a(n) _____ headline.

• A) informative
• B) provocative
• C) device
• D) question
• E) benefit

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Definitions:

Share Capital

The funds raised by a company through the issuance of shares, representing the ownership interest invested by shareholders.

Acquisition

The process by which a company purchases most or all of another firm's shares or assets to gain control or ownership of that company.

Investment Account

An account held at a financial institution that is used for the purpose of investing in securities such as stocks, bonds, mutual funds, and other investment vehicles.

Unrealised Profit

Profit that has been recorded on paper due to accounting entries but has not yet been realized through actual cash transactions.