A SoBe Life Water Ad Features a Model and Hundreds

question 58

Multiple Choice

A SoBe Life Water ad features a model and hundreds of geckos.Since Geico,an insurance company,has made such good use of the gecko in its advertising,many viewers actually think the ad is for insurance instead of bottled water.In this case,the SoBe commercial acts as a _____ for Geico.

• A) hidden perceptual benefit
• B) problem/solution feature
• C) stimulus-response component
• D) subliminal perception
• E) mnemonic device

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Definitions:

Dependent

In both general and statistical contexts, it refers to being influenced, determined by, or requiring aid from something else.

Methods of Assessment

Various techniques or tools used to evaluate, measure, or appraise certain abilities, knowledge, or traits in individuals.

Birth Order

The sequence in which children are born into a family, which is theorized to influence their personality and behavior.

Early Recollections

A personality assessment technique in which our earliest memories, whether of real events or fantasies, are assumed to reveal the primary interest of our life.