If You Know a Particular Radio Station Has a High

question 1

Multiple Choice

If you know a particular radio station has a high cume rating,you know with reasonable certainty that it has

• A) high accountability and satisfaction.
• B) many different people tuning in.
• C) very little message clutter.
• D) an ROS programming format.
• E) a network affiliation.

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Definitions:

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.