Who Is Ultimately Responsible for the Final Form an Ad

question 6

Multiple Choice

Who is ultimately responsible for the final form an ad takes?

• A) the graphic designer
• B) the creative director
• C) the media planner
• D) the art director
• E) the PR representative

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Definitions:

Retail Storage

The space used to store merchandise in retail operations before it is sold to customers.

Inventory Cost

The total cost associated with holding and storing unsold goods, including warehousing, insurance, depreciation, and opportunity costs.

Transportation Cost

Expenses incurred in the process of moving goods from one location to another, including freight charges, fuel costs, and maintenance.

Channel Activity

Actions or operations undertaken by intermediaries in the distribution channel to move products from producers to consumers.