The Term "Creatives" Refers to the

question 94

Multiple Choice

The term "creatives" refers to the

• A) people who work in the creative department.
• B) most important elements of the marketing mix.
• C) roles played by all of the people within an advertising agency.
• D) stages of integration between the visual and nonvisual elements of an ad.
• E) final presentation of an advertising and marketing campaign to the client.

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Definitions:

Direct Materials Budget

A financial plan that estimates the raw materials needed for production and the associated costs.

Production Budget

An estimate of the number of units that must be produced during a period to meet expected sales demand and to satisfy ending inventory requirements.

Raw Materials

These are the basic, unprocessed inputs used in manufacturing to produce finished goods.

Selling and Administrative Expense Budget

A detailed plan that estimates the expenses related to selling products and managing the business.