Which Statement About Writing Radio Copy Is Most Likely True

question 23

Multiple Choice

Which statement about writing radio copy is most likely true?

• A) Radio scripts resemble three-column lists.
• B) The copy used in radio scripts must never be intrusive.
• C) A 30-second ad should contain between 60 and 70 words.
• D) A 60-second ad should contain between 175 and 200 words.
• E) Sound effects are considered outdated and unprofessional in radio ads.

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Definitions:

Main Points

The most important or central ideas in a discussion, presentation, or piece of writing.

Scores Fluctuate

A phrase indicating that numerical values, such as test scores, can vary or change over time.

Reliability

The extent to which a measurement instrument yields reliable and uniform outcomes consistently.

Low Reliability

The extent to which an assessment or measure lacks consistency over time or across different contexts.