Globetrotter Needed to Create an Ad That Showed Its Sleeping

question 30

Multiple Choice

Globetrotter needed to create an ad that showed its sleeping bags would keep customers warm and happy wherever they went.It was up to the art director to create a mental picture that captured the concept and presented it in a bold way before any copy or art could be created.She _____ an idea for the ad by playing on how closely the sleeping bags resembled happy seals taking a nap on a beach.

• A) researched
• B) free associated
• C) conceptualized
• D) positioned
• E) defended

Know how to work with and manage reusable content in Word documents.

Understand how to save and work with PDF files using Microsoft Word.

Learn how to change font sets quickly to alter document appearance.

Identify how hyperlinks and email links work within Word documents.

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Definitions:

Somatoform Disorder

A type of mental disorder characterized by the presence of physical symptoms that cannot be fully explained by a general medical condition, substance use, or another mental disorder.

Paranoia

A psychiatric disorder marked by unfounded suspicions of being targeted, excessive jealousy without cause, or an overinflated perspective of one's own significance.

Autism

A developmental disorder characterized by difficulties in social interaction and communication, and by restricted or repetitive patterns of thought and behavior.

Condition

A state of health or a specific physical or mental state that someone is in.