In the Creative Process,the Big Idea

question 41

Multiple Choice

In the creative process,the big idea

• A) joins the product benefit with the consumer desire in a recognizable, familiar way.
• B) helps the audience to ignore the ad if it does not apply to them.
• C) is rarely expressed through a combination of art and copy.
• D) describes the direction the message should take.
• E) is defined as a bold, creative initiative.

Calculate and interpret the total, average, and marginal costs in various business conditions.

Understand the concept of average total, variable, and fixed costs.

Calculate total variable and total costs based on average costs.

Recognize economies and diseconomies of scale in production.

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