The Values and Lifestyles (VALS)typology Uses a Two-Dimensional Structure Based

question 50

Multiple Choice

The Values and Lifestyles (VALS) typology uses a two-dimensional structure based on:

• A) geographic variables and consumer perceptions.
• B) consumer behavior and product characteristics.
• C) primary motivation and resources.
• D) self-orientation and product differentiation.
• E) target marketing strategy and product positioning strategy.

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Definitions:

Organisational Conflict

Organisational conflict arises when there are disagreements or incompatibilities between individuals or groups within a company, often stemming from different values, goals, or needs.

Substantive Conflict

A disagreement over issues key to the objectives and goals of a project or organization, potentially leading to functional outcomes if managed well.

Administrative Conflict

A disagreement or dispute arising within the context of the administrative functions of an organization, often involving issues of power, decision-making, or resource allocation.

False Sense

False sense refers to an incorrect or misleading perception or belief about a situation, often causing misjudgment or errors in decision-making.