The Role of the _____ Would Be to Tell the Creatives

question 39

Multiple Choice

The role of the _____ would be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an insurance plan is not a good idea and will probably open the agency and its client to a great deal of ridicule.

• A) Artist
• B) Evaluator
• C) Judge
• D) Liaison
• E) Warrior

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Definitions:

Land

A natural resource representing the earth's surface not including any structures; often considered a fixed asset in accounting.

Intangible

An asset that lacks physical substance, such as intellectual property, brand names, or goodwill.

Operations

Operations refer to the day-to-day activities involved in the running of a business for the purpose of producing value for the stakeholders.