In Order to Get the IPad Ordered at Retailers Like

question 52

Multiple Choice

In order to get the iPad ordered at retailers like Best Buy,Apple drove up demand through advanced advertising to consumers.Apple knew that consumer demand influences which products the tech retailers would carry.This was an example of

• A) indirect consumer marketing.
• B) promotion equity.
• C) scrambled promotion.
• D) a push strategy.
• E) a pull strategy.

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Definitions:

Overconforming

Exceeding the norms or standards in a given context, often to garner approval or prevent criticism.

Ingratiation

A social influence technique aimed at making oneself more likable to others through flattery or other forms of agreement.

Strategic Contingencies

Key events, conditions, or variables that significantly impact the strategy and success of an organization, necessitating adaptive measures.

Organizational Politics

Activities within an organization aimed at improving personal status or influencie, often at the expense of others or the organization itself.