According to the Creative Pyramid,the First Step in Copywriting and Art

question 1

Multiple Choice

According to the creative pyramid,the first step in copywriting and art design is to

• A) create interest.
• B) attract the prospect's attention.
• C) make the prospect aware of the product
• D) make the prospect aware of the brand name.
• E) create a two-way communications medium.

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Definitions:

Easy-Going

A personality trait characterized by a relaxed, tolerant attitude and low levels of stress and worry.

Even-Tempered

Being even-tempered describes an individual who is usually calm and does not easily get angry or upset.

Depression

A condition affecting mental well-being, defined by an ongoing low mood or disinterest in pursuits, leading to major difficulties in everyday activities.

Heart Disease

A range of conditions that affect the heart, including blood vessel diseases, heart rhythm problems (arrhythmias), and heart defects one is born with (congenital heart defects), among others.