Describe What Creatives Typically Do When Fulfilling Each of the Four

question 26

Essay

Describe what creatives typically do when fulfilling each of the four imaginary roles identified by Roger von Oech as part of the creative process.

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Definitions:

Dividends Declared

This is the amount of earnings a company's board of directors decides to distribute to shareholders in the form of dividends.

Income Tax Expense

The amount of expense that a company reflects on its income statement due to federal, state, and foreign income taxes.

Income Statement

A report detailing a corporation's income and expenditures within a certain timeframe, leading to either a profit or a deficit.

Sales Revenue

The earnings obtained through the sale of products or services during a certain timeframe.