What Should Be the Advertising Manager's First Step When Asked

question 89

Multiple Choice

What should be the advertising manager's first step when asked to develop an advertising plan?

• A) selecting the target audience
• B) developing marketing objectives
• C) determining the most cost-effective media
• D) establishing an advertising budget
• E) reviewing the company's marketing plan

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Definitions:

Anthropologist

A social scientist specializing in the study of human societies, cultures, and their development.

High-context Culture

A culture in which communication relies heavily on the underlying context and nonverbal cues rather than explicitly stated words.

International Audiences

Refers to diverse groups of people from different countries or cultures, considered in marketing, communication strategies, and media.

Organic Clothing

Apparel made from materials grown in compliance with organic agricultural standards, avoiding synthetic pesticides and fertilizers.