Eby-Brown,a Large Distributor of Candies and Snacks to Convenience Stores

question 2

Multiple Choice

Eby-Brown,a large distributor of candies and snacks to convenience stores in the eastern United States,describes itself as "a service-oriented company." Its corporate guidelines state,"Without our customers,we don't exist as an organization.So our priority in life is to make sure that our customers are happy,that we're taking good care of them,and addressing their needs." What type of relationship does Eby-Brown most likely strive to maintain with its customers?

• A) reactive relationship
• B) basic transactional relationship
• C) accountable relationship
• D) proactive relationship
• E) partnership

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Definitions:

Particular Purpose

A specific objective or requirement for which goods or services are intended or needed, as expressed in a contract.

Lessee

A person or entity who leases or rents property from another, known as the lessor.

Merchant

A merchant is an individual or company involved in the wholesale or retail trade of goods or services.

Sale

The transaction between a buyer and a seller in which the ownership of goods is transferred in exchange for payment.