There Are a Number of Toothpastes Marketed Under the Crest

question 142

Multiple Choice

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

• A) product line width.
• B) product mix.
• C) product line depth.
• D) product mix inconsistency.
• E) marketing mix.

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Definitions:

Angel Investor

A wealthy individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.

Life Cycle

The series of stages through which something (such as a product, organization, or project) passes during its lifetime, from inception to termination.

Entrepreneurial Organisations

Companies characterized by innovative practices, proactive engagement with marketplace opportunities, and a willingness to take risks for growth.

Investing Wisely

The process of allocating resources, often financial, in a manner that maximizes the potential for gain while minimizing risk.