Campbell's Most People Recognize Campbell's as a Brand of Soup,but Campbell's

question 146

Multiple Choice

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.If a marketer looks only at the canned soups produced by Campbell's and notes the brands and items only within that category,he or she is analyzing the _____ of the product line.

• A) width
• B) length
• C) depth
• D) levels
• E) consistency

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Definitions:

Narrow-Minded

Having a limited or inflexible perspective, often unwilling to consider alternative ideas or viewpoints.

Patterns of Behavior

Repeated actions or reactions that occur in a predictable manner, often based on habits, culture, or psychological conditioning.

Reactions

Emotional or behavior responses triggered by external or internal stimuli.

Events

Occurrences or happenings, especially ones of significance, that are planned or unforeseen.