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Nestlé When Consumers Think of Nestlé, They Probably Think of Chocolate

question 98

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Nestlé
When consumers think of Nestlé, they probably think of chocolate. Historically, though, Nestlé's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafé, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestlé is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining the product mix by selling underperforming items or lines that do not fit its new direction. Critics claim that this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.Some of Nestlé's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

Definitions:

MCC

Motor Control Center - a centralized assembly of electric motor controls in a compact and structured form.

CML

Critical Material List - a document specifying all materials essential for a manufacturing process, including their standards, grades, and quantities.

Minimum Amount of Material

A concept in manufacturing and design that aims to utilize the least amount of material necessary for functionality, reducing waste and cost.

Symbol

A visual representation or sign that stands for its object by convention, association, or resemblance, commonly used in technical diagrams to represent standard components or functions.