A Company Has Learned That Members of Its Target Market

question 140

Multiple Choice

A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:

• A) innovators
• B) early minority
• C) laggards
• D) early majority
• E) late majority

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Definitions:

Hemispheres

The two halves of the brain (left and right), each responsible for different functions and cognitive processes.

Left-Brained

The notion that people who are "left-brained" tend to be more logical, analytical, and objective in their thought processes.

Right-Brained

A popularized concept suggesting that the right hemisphere of the brain is more involved in creative and intuitive processes.

Dendrites

The branched projections of a neuron that act to conduct the electrochemical stimulation received from other neural cells to the cell body, or soma.