_____ Products Are Products That Are Not Known About or Not

question 115

Multiple Choice

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

• A) Hidden
• B) Specialty
• C) Equity
• D) Unsought
• E) Shopping

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Definitions:

External Validity

The capacity for the conclusions of a study to be relevant in other circumstances and among different groups of people.

Stereotypical Assumption

A generalized and oversimplified belief about a particular group or type of individuals.

Laundry Soap

A cleaning agent, specifically designed for washing clothes, that helps remove dirt and stains.

External Validity

The degree to which the results of a study can be generalized to other situations, populations, or time periods.