A Consumer Who Consistently and Repeatedly Purchases the Same Brand

question 79

Multiple Choice

A consumer who consistently and repeatedly purchases the same brand is said to have:

• A) brand loyalty
• B) product equity
• C) product loyalty
• D) product repetition
• E) store loyalty

---

Definitions:

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or the normal operating cycle, whichever is longer.

Intangible

Assets that lack physical substance but are identifiable and provide economic benefits, such as patents and trademarks.

Copyright

A form of intellectual property protection that grants the creator exclusive rights to use, distribute, and replicate their original work.

Exclusive Right

A legal entitlement granting the holder sole permission to perform a specific action or use a particular property.