Which Term Refers to the Systematic Gathering,recording,and Analysis of New

question 96

Multiple Choice

Which term refers to the systematic gathering,recording,and analysis of new information to help managers make marketing decisions?

• A) primary market data mining
• B) integrated marketing communications
• C) marketing research
• D) environmental analysis
• E) research behavior

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Definitions:

Drug Addiction

A chronic, relapsing disorder characterized by compulsive drug seeking, continued use despite harmful consequences, and long-lasting changes in the brain.

Medical Profession

The field and practice of medicine, encompassing a variety of healthcare practices evolved to maintain and restore health through the prevention and treatment of illness, represented by individuals certified to perform medical services.

Alcoholism

A severe addiction to alcohol characterized by compulsive drinking despite adverse consequences.

Superbugs

Bacteria that have developed resistance to multiple antibiotics, making infections difficult to treat and leading to increased mortality rates.