If an Internet Advertiser Were to Subscribe to Nielsen-Net Ratings,it

question 24

Multiple Choice

If an Internet advertiser were to subscribe to Nielsen-Net Ratings,it would receive information about the web surfing habits of various demographic groups.This would be an example of

• A) proliferation research.
• B) recall testing.
• C) inquiry testing.
• D) advertising concept testing.
• E) media research.

---

Definitions:

Concept

An abstract idea or a general notion that represents understanding, thought, or a complex element of something.

Inequality

The unequal distribution of resources, rights, and opportunities among individuals or groups in society.

Benefit

An advantage or profit gained from something.

Morality

A system of beliefs and principles concerning the distinction between right and wrong or good and bad behavior.