EasyClosets

question 49

Multiple Choice

EasyClosets.com is planning to run three different magazine ads inviting consumers to visit its website to learn how to create a customized closet.The ads will run in the December edition of Martha Steward Living magazine.The ad that generates the most responses will be considered most effective and will be run in future publications.What kind of a test is the firm conducting?

• A) advertising pretest
• B) sales test
• C) recall test
• D) inquiry test
• E) attitude test

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Definitions:

Oligopolistic Collusion

When a few firms in an oligopoly market secretly agree to fix prices, limit production, or divide markets among themselves to reduce competition and increase profits.

Unstable Demand Conditions

A situation in which the demand for goods or services experiences frequent and unpredictable fluctuations.

Secret Price Cuts

Price reductions on goods or services that are not publicly advertised or disclosed to all customers.

Less Attractive

This describes a decrease in appeal or desirability of an object, person, or concept compared to another.