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Conditioning Theory of Learning Applies to the Simple,basic,and Low Involvement

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Conditioning theory of learning applies to the simple,basic,and low involvement purchases that consumers make every day.


Definitions:

Accounts Receivable Balance

The total amount of money owed to a company by its customers for goods or services provided on credit, yet to be paid.

Accounts Receivable Period

The average number of days it takes for a business to collect payments owed by its customers.

Credit Sales

Sales made by a business for which payment is received at a later date, extending credit to the buyer.

Cash Collections

are the payments received by a company from its customers in exchange for goods or services sold on credit.

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