A Consumer Engaged in Peripheral Route Processing Is More Likely

question 60

True/False

A consumer engaged in peripheral route processing is more likely to make an impulse buy than a consumer engaged in central route processing.

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Definitions:

Discrimination

Discrimination is the unjust or prejudicial treatment of individuals, often based on characteristics such as race, age, sex, or sexual orientation.

Sexual Satisfaction

A state of fulfillment achieved from sexual activity, impacting physical, emotional, and relational aspects of one's well-being.

Marriage

A socially or ritually recognized union between two people establishing rights and obligations between them.

Extramarital Relationships

Romantic or sexual relationships that occur outside of one's marriage.