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What are the dimensions used on the Foote,Cone & Belding grid to determine which type of advertising would be most appropriate?
Presence of a Problem
The situation in which an issue or challenge exists, requiring attention or resolution.
Intuitive Thinkers
Intuitive thinkers are individuals who rely on intuition and gut feelings to make decisions and solve problems, often focusing on the big picture and possibilities rather than detailed processes.
Problem Situation
A scenario in which a discrepancy exists between the current state and the desired state, necessitating a solution.
Alternatives
Different options or choices available in a given situation, allowing for a range of outcomes based on different decisions.
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