Which of the Following Is a Limit of Consumer Segmentation

question 4

Multiple Choice

Which of the following is a limit of consumer segmentation methods?

• A) For some products psychographics may offer little real value, as it oversimplifies consumer personalities and purchasing behavior.
• B) Psychographics help address the emotional factors that motivate consumers, thereby fulfilling their needs and decreasing the likelihood of successive sales.
• C) Psychographics rely too heavily on reciprocal activation, making them unlikely to create secondary sales.
• D) Psychographics do not effectively employ Connectors, Mavens, and Salesmen in reaching consumers.
• E) Psychographics encourage social epidemics such as racial profiling and stigmas against immigrants according to Malcolm Gladwell.