Which of the Following Is Most Likely a Target Market

question 3

Multiple Choice

Which of the following is most likely a target market for a manufacturer that is licensed by World Wrestling Entertainment (WWE) to make Halloween costumes based on characters seen in WWE matches?

• A) older men and women who enjoy watching Olympic wrestling
• B) preteen males who wish to emulate one of the WWE wrestlers
• C) people who believe the WWE promotes violence
• D) children of parents who are sports enthusiasts
• E) anyone who has attended a WWE match

Identify how individual traits influence consumer behavior and decision-making.

Analyze the role of the ego, id, and superego in Freudian psychology.

Explain the concept and implications of brand personality.

Understand the Freudian system of personality and its application to behavior.

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Definitions:

Intentional

In law, actions performed with the conscious objective or purpose to accomplish a particular result.

Comparative Negligence

A legal doctrine that reduces the amount of damages a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to cause the injury.

Implied Assumption

An unstated understanding or presumption that underlies an agreement or contract, accepted as a term by the parties involved.

Risk Doctrine

A principle in law that assigns liability based on the foreseeable risk created by actions or negligence, particularly in situations where harm could have been prevented.