What Is the First Step in Target Marketing

question 63

Multiple Choice

What is the first step in target marketing?

• A) The target marketing process first determines the content, look, and feel of a company's advertising in relation to the specific segments generated in the market segmentation process.
• B) The first step in the target marketing process is to develop primary demand in a target market by creating a unique selling proposition.
• C) To perform the target marketing process correctly, an advertiser must first select a comprehensive staff of suppliers, media, managers, and clients.
• D) From the view of a marketer, the target marketing process begins with setting the advertising budget.
• E) The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential and which can be most successfully penetrated.

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Definitions:

Sexually Coercive

Relates to the use of threats, pressure, or force to manipulate someone into engaging in sexual acts against their will.

Social Skills

The abilities used by individuals to interact and communicate with others effectively.

Sexual Motivation

The natural human drive or desire towards engaging in sexual activities and behaviors.

Forced Sexual Activity

Non-consensual sexual acts imposed on an individual, violating their autonomy and bodily integrity.