Over the Past Decade,brands That Were Once Available Only to the Wealthy

question 85

Multiple Choice

Over the past decade,brands that were once available only to the wealthy have created more affordable product extensions,giving a far broader range of consumers a taste of the good life.Jaguar,for instance,launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geodemographic segmentation.
• D) attitudinal positioning.
• E) lifestyle positioning.

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Definitions:

Genetic Influences

Genetic influences refer to the impact that the genetic makeup of an individual has on their physical traits, behavior, and susceptibility to certain conditions or diseases.

Wechsler Tests

A series of standardized tests used to measure intelligence and cognitive ability in children and adults.

Performance Item

An assessment task that requires individuals to conduct a specific activity or produce a specific output to demonstrate their knowledge, skills, or abilities.

Blocks

In cognitive psychology, blocks are obstacles that hinder the problem-solving process or creativity through mental constraints.