In Order to Reach a New Target Market,Old Spice Has

question 99

Multiple Choice

In order to reach a new target market,Old Spice has changed its products' package design,reformulated the scent of its products,arranged to have its products carried at hair salons at a higher mark-up,and begun running new ads aimed at women.What has been changed?

• A) perceptual value
• B) marketing mix
• C) niche market
• D) product line
• E) product utility

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