The Basic Goal of a Positioning Strategy Is to

question 90

Multiple Choice

The basic goal of a positioning strategy is to

• A) own a concept that establishes the product in the prospect's mind.
• B) create a long-term market for a product category.
• C) correlate the total product concept with the product's position in the product life cycle.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

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Definitions:

Operating Indefinitely

A business condition where it is expected that the company will continue its operations without a foreseeable end.

Future Benefits

Expected economic advantages gained from current investments, actions, or decisions.

Business

An organization or enterprise engaged in commercial, industrial, or professional activities with the aim of generating profits.

Business Activities

Operations, tasks, or functions that a company engages in as part of its pursuit of economic gain.