_____ Is the Totality of What Consumers,distributors,dealers,and Competitors Feel and Think

question 78

Multiple Choice

_____ is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.

• A) Brand acceptance
• B) Market value
• C) Brand commitment
• D) Brand equity
• E) Product loyalty

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Definitions:

Outgroup Homogeneity

The tendency to perceive members of a group to which one does not belong as more similar to one another than members of one's ingroup.

Stereotypic Ways

Referring to behaviors or thoughts that are overly simplified and generalized about a group of people, based on common stereotypes.

Stereotypes

Oversimplified generalizations about a group of people that ignore individual diversity.

Prejudices

Preconceived negative judgments or feelings towards individuals based on their membership in a certain group without factual justification.