When an Advertiser Asks for Speculative Presentation,the Ad Agency Is

question 20

Multiple Choice

When an advertiser asks for speculative presentation,the ad agency is expected to

• A) give a presentation of what the agency intends to do for the advertiser.
• B) infer what the market is for a particular product based on experience with other clients.
• C) show a portfolio of previous campaigns.
• D) improvise a storyboard based on brainstorming during a meeting.
• E) present three-dimensional advertising plan.

---

Definitions:

Procurement

The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.

Positioning

The strategy of creating a distinct image or identity for a product or brand in the customers' mind relative to competitors.

Distribution Strategy

The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.

Information Infrastructure

The foundational physical and digital facilities and components that provide the backbone for communication and information services.