The Ultimate Goal of the Marketing Process Is to Build

question 19

True/False

The ultimate goal of the marketing process is to build a strong brand image.

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Definitions:

Psychological Bigness

The perception or representation of oneself or others as possessing significant influence, importance, or stature in psychological terms.

Alienation

A feeling of disconnection or estrangement from others or from society as a whole.

One-Way Communication

A form of communication where information flows from the sender to the receiver without any feedback or interaction from the latter.

Marriott International

Marriott International is a multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities around the world.