What Are the Two Broad Categories of Learning Theories Used

question 83

Multiple Choice

What are the two broad categories of learning theories used by most advertisers?

• A) cognitive and conditioning theories
• B) central and peripheral route theories
• C) interpersonal and nonpersonal theories
• D) affective and cognitive route theories
• E) psychological and physiological screen theories

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Definitions:

Communication Process

The exchange of information and understanding from one person or group to another through verbal, non-verbal, or written mediums.

Sender

In communication, the sender is the person who initiates the message or communication process by encoding and transmitting the information.

Feedback

Information provided about an individual's or system's performance or behavior, intended to guide future improvements or corrections.

Receiver

In communication, the party who interprets or comprehends the message sent by the sender.