What Type of Strategy Is Being Used by a Website

question 31

Multiple Choice

What type of strategy is being used by a website like www.CNNMoney.com when it describes itself as "a one-stop destination covering everything a small-business owner needs to know" in order to associate itself with benefits that are important to small business owners?

• A) market penetration
• B) target differentiation
• C) positioning
• D) market segmentation
• E) sales promotion

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Definitions:

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services by identifying cost drivers.

Order Processing

The sequence of steps taken by a company to fulfill a customer order, from order receipt to delivery, including invoicing and shipment.

Idle Capacity

Unused or underused production capacity, where the facility is capable of producing more but is not due to lack of demand or other factors.

Activity-Based Costing

This costing method assigns overhead and indirect costs to specific activities, thus providing a more accurate reflection of the costs associated with producing specific products or services.