A Test Market Is One Example of a Focus Group

question 55

True/False

A test market is one example of a focus group test where consumers are encouraged to try a new product and provide feedback to the manufacturer.

---

Definitions:

Fem Cap

is a type of cervical cap used as a contraceptive device, designed to fit over the cervix to block sperm from entering the uterus.

Diaphragm

A barrier method of contraception that is a dome-shaped cup inserted into the vagina to cover the cervix and prevent sperm from entering the uterus.

Spermicide

Substances used to kill sperm, applied inside the vagina as a form of contraception.

Intrauterine Devices (IUDs)

Long-term, reversible contraceptives inserted into the uterus to prevent pregnancy, available in hormonal and non-hormonal forms.