After the Research Team at Nabisco Had Generated More Than

question 109

Multiple Choice

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

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Definitions:

Local Human Capital

The collective skills, knowledge, and experience possessed by individuals within a local population, contributing to its economic development.

Structural Capital

The knowledge, processes, and intellectual property that remain within an organization when its employees have gone home for the day.

Financial Capital

Economic resources in the form of money or other assets owned by individuals or organizations, used to fund business ventures or investments.