The Final Stage in the New-Product Development Process Is

question 98

Multiple Choice

The final stage in the new-product development process is:

• A) product testing
• B) market testing
• C) commercialization
• D) product prototyping
• E) simulated marketing

---

Definitions:

CVP Graph

A visual representation of the Cost-Volume-Profit analysis that illustrates the relationships between costs, volume, and profit.

Total Fixed Expenses

Total fixed expenses refer to the sum of all costs that do not change with the level of production or sales over a certain period.

Total Variable Expenses

The sum of all costs that vary directly with the level of production or sales volume over a specific period.

Degree of Operating Leverage

A financial metric that measures the sensitivity of a company's operating income to its sales volume.