When the Segway Human Transporter Was Introduced in 2002,many People

question 68

Multiple Choice

When the Segway Human Transporter was introduced in 2002,many people expected the product to be a phenomenal success.While the Segway is still on the market,it has never been the success so many expected.A recent Wall Street Journal article suggested that the Segway,while brilliant technologically,seemed impractical to most people since it could not be used to replace their current method of transportation.In other words,the Segway had problems with:

• A) compatibility.
• B) relative advantage.
• C) observability.
• D) trialability.
• E) longevity.

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Definitions:

Job Enrichment

The process of making a job more rewarding, challenging, and interesting by adding more meaningful tasks to enhance employee satisfaction and performance.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Creativity

The ability to produce original and valuable ideas or solutions by thinking outside conventional boundaries or patterns.

Motivation

The processes that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.