At the My M&M's Web Site,customers Can Design Their Own

question 124

Multiple Choice

At the My M&M's Web site,customers can design their own versions of the famous candy.Customers choose from 25 M&M'S colors;write a message,add clip-art,or even a face to each M&M,and select specific packaging.This is an example of:

• A) a cooperative service
• B) mass customization
• C) aggregated standardization
• D) a market development strategy
• E) mental stimulus processing

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Definitions:

Minimum Inventory

The lowest quantity of stock that must be kept on hand to prevent stockouts, taking into account lead times and demand variability.

Perfect System

An idealized or hypothetical system that operates without any faults, failures, or inefficiencies.

Raw Materials

The unprocessed natural resources or substances that are used in the manufacturing of goods, providing the basic material from which products are made.

Finished Products

Goods that have completed the manufacturing process but have not yet been sold or distributed to the end user.