Benedict and Taapo Are Arguing About Newspaper Publicity

question 17

True/False

Benedict and Taapo are arguing about newspaper publicity.Benedict says favorable publicity is free--hence the phrase,"free publicity." Taapo says that publicity is not free because costs were incurred in developing the public relations materials used by the newspapers.Benedict has a more accurate grasp of the definition of publicity.

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Definitions:

Revenue Variance

Revenue variance is the difference between actual revenue and budgeted or forecasted revenue, indicating the effectiveness of a company’s sales strategies.

Units Sold

The quantity of products or services sold by a company during a specific period of time.

Selling Price

The amount of money charged for a product or service, or the sum of the value that customers exchange for the benefits of having or using the product or service.

Revenue Variance

The difference between the actual revenue earned and the expected revenue that was budgeted for a specific period.