Of the Eight Critical Business Processes on Which Supply Chain

question 103

Multiple Choice

Of the eight critical business processes on which supply chain managers must focus,which process allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or the supply chain?

• A) Customer relationship management
• B) Returns management
• C) Product development and commercialization
• D) Order fulfillment
• E) Demand management

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