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Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:
Group Attractiveness
The degree to which a group is appealing or desirable to its existing or potential members.
High Degree Of Interaction
Refers to situations or environments where there is frequent and significant communication or engagement between participants or elements.
Gathering Of People
An assembly or meeting of individuals, typically coming together for a common purpose or event.
Informal Group
A naturally occurring group formed by individuals within an organization based on personal relationships or shared interests, lacking official status.
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