Jones Soda Is Positioned as the Anti-Coke

question 10

Multiple Choice

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones Soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

• A) channel ascendancy
• B) distribution channel
• C) channel conflict
• D) channel focus
• E) vertical integration

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Definitions:

Material Success

The achievement of wealth, possessions, or other physical resources, often viewed as an indication of prosperity or financial achievement.

Arab Americans

Individuals in the United States of Arab descent, who bring a rich cultural heritage and may identify with various national backgrounds.

External Environment

The conditions, entities, events, and factors surrounding an organization that influence its activities and choices but are not within its control.

Natural Disaster

Severe and unexpected events caused by natural processes of the Earth, such as earthquakes, floods, hurricanes, and tornadoes, leading to potential harm to people and property.