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Canesta Company Has Developed a Virtual Keyboard Out of Light

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Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

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Definitions:

Problem Solving

The process of identifying a problem, generating possible solutions, and selecting the best course of action among them.

Spare Tyre

A colloquial term for an additional tyre carried in a vehicle for use in the case of a flat tyre or blowout.

Sub-Goals

Intermediate or smaller goals that serve as manageable steps toward achieving a larger goal or objective.

Flat Tyre

A deflated pneumatic tire, which can cause the rim of the wheel to ride on the tire tread or the ground potentially resulting in loss of control of the vehicle or irreparable damage to the tire.

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